Knewton holds more data on students than Google holds on users

“What if your math syllabus could tell you what to eat for breakfast to score higher on your quiz tomorrow?”  Jose Ferreira, CEO of Knewton, shares his vision for a future where every student receives a truly personalized curriculum best suited to his or her needs. Knewton collects millions of data points about student users in order to provide them with more effective timing and content to enhance learning.

One would need a lot of data points on my child to be able to pin point what he should eat for breakfast in order to maximize his test scores, and parents are uncomfortable with anyone holding that much data on their child. Considering that the mountain of personally identifiable  information is subject to being breached by those who don’t hold our child’s best interest at heart, careful thought is required.